Strathclyde Passenger Transport’s first campaign for five years
The Bridge, based in Glasgow, has created Strathclyde Passenger Transport’s first television campaign for five years. The animated ads have the strapline ‘SPT joining up journeys’.
The Bridge, based in Glasgow, has created Strathclyde Passenger Transport’s first television campaign for five years. The animated ads have the strapline ‘SPT joining up journeys’.
Entertainment Rights has appointed Anya Hollis as director of marketing and global brands, replacing Len Dunne. Anya joins from Ragdoll, where she worked as head of marketing on brands such as Teletubbies.
George Pitcher misses the point about graduate recruitment for the insurance industry (MW May 22). The main problem with insurance recruitment is that the sector does not always communicate its requirements or benefits to potential candidates well. The insurance industry is not as incompetent as Pitcher alleges, it is simply too discreet about the success […]
Viacom Outdoor Europe has given Clive Punter, joint managing director of Viacom Outdoor UK, the additional role of director of international sales.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?