Auntie and Audi show their bloomers

Outdoor may well be a fast-growing sector, but it seems to be catastrophically gaffe-prone. After the Diary’s flyposting revelations (MW June 5), informants have been flooding the Diary with tales of billboard balls-ups.

First is the lovely campaign for the BBC’s children’s channel CBBC (top left). Nothing wrong with it, you might think. Eye-catching poster, good location. But those readers with children may notice that Fearne Cotton’s fashionable red T-shirt features cartoon pop group the VBirds, which are exclusive to rival channel the Cartoon Network.

To the right of that, we have a poster for the new Audi A8, which is all-aluminium and consequently weighs less than most cars – surely an achievement worthy of the UK’s largest banner-only ad campaign.

How clever, then, of Audi to make its posters equally lightweight too. Rather difficult to read, though, aren’t they? It makes the Diary more inclined to trust the Earthbound Peugeots in the background.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here