Outdoor may well be a fast-growing sector, but it seems to be catastrophically gaffe-prone. After the Diary’s flyposting revelations (MW June 5), informants have been flooding the Diary with tales of billboard balls-ups.
First is the lovely campaign for the BBC’s children’s channel CBBC (top left). Nothing wrong with it, you might think. Eye-catching poster, good location. But those readers with children may notice that Fearne Cotton’s fashionable red T-shirt features cartoon pop group the VBirds, which are exclusive to rival channel the Cartoon Network.
To the right of that, we have a poster for the new Audi A8, which is all-aluminium and consequently weighs less than most cars – surely an achievement worthy of the UK’s largest banner-only ad campaign.
How clever, then, of Audi to make its posters equally lightweight too. Rather difficult to read, though, aren’t they? It makes the Diary more inclined to trust the Earthbound Peugeots in the background.