DJs team up with VisitScotland
Virgin Radio DJs Pete and Geoff have teamed up with VisitScotland and Scottish radio broadcaster Wee Fat Bob to promote Scotland as an adventure holiday destination.
Virgin Radio DJs Pete and Geoff have teamed up with VisitScotland and Scottish radio broadcaster Wee Fat Bob to promote Scotland as an adventure holiday destination.
The Competition Commission has extended the deadline for its investigation into the merger between Carlton and Granada. It will now report the result to the trade and industry secretary on August 26.
Wolff Olins has won a five-way pitch to create a corporate brand for the London Tourist Board & Convention Bureau. The LTB is to change its name to VisitLondon from mid-July.
The saga surrounding beleaguered advertising group Cordiant looks to be nearing an end, but few of the involved parties emerge with any credit, says George Pitcher
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.