Post Office to sell financial products

Post Office branches are to be given a new lease of life as providers of a wide range of financial services, including personal loans, credit cards, savings and life assurance.

The first product to be launched will be a personal loan later this year. It is understood the products will be backed by a variety of mainstream financial brands, emulating the entry of supermarkets into financial services. Post Office branches already sell travel insurance and foreign currency.

It will also be test marketing a pay-as-you-go internet access service with easyInternetCafé.

Chief executive Allan Leighton says the launches will be supported by advertising and marketing campaigns. Publicis is working on a national television campaign highlighting the Post Office’s new range of services. It will break later this year.

Post Office branches already offer basic bank accounts to allow for state benefits to be paid and retrieved electronically, and can offer automated banking to customers of some high street banks. Last July, Standard Life stopped selling stakeholder pensions through Post Office branches after an outlay of &£1m in marketing and systems attracted only 2,000 sales over 15 months.

The Post Office network has over 18,000 branches across the UK.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here