Pure Advertising launches this week
Pure Advertising, a start-up headed by former Bates creatives Kevin Morris and Kevin Ferry, most recently at Grey Worldwide, launches this week. The agency will operate without account handlers.
Pure Advertising, a start-up headed by former Bates creatives Kevin Morris and Kevin Ferry, most recently at Grey Worldwide, launches this week. The agency will operate without account handlers.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.