Pure Advertising launches this week
Pure Advertising, a start-up headed by former Bates creatives Kevin Morris and Kevin Ferry, most recently at Grey Worldwide, launches this week. The agency will operate without account handlers.
Pure Advertising, a start-up headed by former Bates creatives Kevin Morris and Kevin Ferry, most recently at Grey Worldwide, launches this week. The agency will operate without account handlers.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.