To CAP it all JWT flouts the speeding rules

You would have thought that Claydon Heeley Jones Mason’s slagging off of T-Mobile (Diary, MW June 5) was sufficient warning that agencies should be careful what they put down in print, but now there’s incriminating evidence that J Walter Thompson has been up to the same.

In the summer edition of Out of the Blue – JWT’s “magazine for Europe” – Ford Premier Automotive Group chairman Mark Fields, talking about the new Jaguar XJ, says: “I was driving on the M40 in the Midlands in England and I was doing around 60mph but wanted to pass the other traffic. I accelerated to 100mph. Ah, the smoothness of it.”

Surely JWT is aware that the Committee of Advertising Practice code says: “Marketers should not portray speed in a way that might encourage motorists to drive irresponsibly or to break the law and should not condone irresponsible driving.”

But presumably it’s fine if you get the chairman to do it.

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