To CAP it all JWT flouts the speeding rules

You would have thought that Claydon Heeley Jones Mason’s slagging off of T-Mobile (Diary, MW June 5) was sufficient warning that agencies should be careful what they put down in print, but now there’s incriminating evidence that J Walter Thompson has been up to the same.

In the summer edition of Out of the Blue – JWT’s “magazine for Europe” – Ford Premier Automotive Group chairman Mark Fields, talking about the new Jaguar XJ, says: “I was driving on the M40 in the Midlands in England and I was doing around 60mph but wanted to pass the other traffic. I accelerated to 100mph. Ah, the smoothness of it.”

Surely JWT is aware that the Committee of Advertising Practice code says: “Marketers should not portray speed in a way that might encourage motorists to drive irresponsibly or to break the law and should not condone irresponsible driving.”

But presumably it’s fine if you get the chairman to do it.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here