AMP is to shut its remaining UK life insurer NPI, causing 900 redundancies. A spokeswoman confirmed that all marketing jobs were included in the first wave of 330 immediate redundancies, but would not confirm the future of individuals, including UK marketing director Neil Galjaard and head of global brands Helen Livesey.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.