Heinz launches upside-down bottle
Heinz has launched tomato ketchup in an upside-down bottle, designed to improve convenience. Tomato Ketchup Top Down will be supported by a &£4m advertising campaign.
Heinz has launched tomato ketchup in an upside-down bottle, designed to improve convenience. Tomato Ketchup Top Down will be supported by a &£4m advertising campaign.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.