Langdon ousted in McCann coup
Marketing WeekHeads roll at McCann-Erickson as Langdon becomes the company’s latest high-profile casualty
Heads roll at McCann-Erickson as Langdon becomes the company’s latest high-profile casualty
Will Harris has spent much of his career building quirky mobile phone brands Orange and O2. As he prepares to write a book on the impact of the technology he promotes, Amanda Wilkinson talks to the man and those who know him about impat
Tetley has launched a range of iced teas called T of Life. The range has two flavours and combines fruit juices with herbs.
Senior King has bought Isle of Man shop The Agency. The acquisition gives Senior King a presence in the North-west and an opportunity to develop business from the Isle of Man’s financial services sector.
WPP Group-owned J Walter Thompson’s proposed acquisition of “media neutral” planning agency Unity has collapsed. Unity has ruled out selling a stake to JWT, although it is in talks with other potential suitors. Earlier this year, there was widespread speculation over a bid for Unity from WPP-owned JWT, a move that was seen as part […]
Further signs of a hotting up in the internet marketing arena: pay-per-click Espotting advertising specialist, has just been bought for almost &£100m by a US company. The shares-and-cash acquisition is an extraordinary achievement for London-based Espotting, which was founded by former ad agency directors just three years ago. Espotting has been in a head-on race […]
Football is big money, especially player management, yet IMG has retrenched on this lucrative area to focus its efforts on sports TV rights. But with an apparent tussle for power looming behind the scenes, IMG could struggle to maintain the su
Umbrella branding is increasingly used by companies as a way of boosting consumer confidence and reducing advertising spend. But housing all brands under one roof can alienate customers too. By Caroline Parry
Guardian Newspapers is appointing ad manager for The Guardian Chris Pelekanou as head of display across both The Guardian and The Observer. Chris Willis, ad manager for The Observer, is leaving to become head of magazine sales at the Mail on Sunday…
Andy Law can be accused of many crimes. He is passionate about the things he believes in. He is inspiring to work with. He puts his beliefs to the test and helped to create a talked-about new-style agency, which delivered fantastic work for clients such as the BBC, Boots and Ikea. Oh and he used […]
The Co-operative Group’s launch of an innovative dissolvable laundry powder sachet could be hit by a lawsuit from branded competitor Aquados, which alleges that the product infringes its patents. The Co-op has again beaten laundry heavyweights Procter & Gamble (P&G) and Unilever with a second major product innovation in three years. But the launch has […]
TRM has developed a regional outdoor and press campaign for Cosmosair’s new website venture, somewheretostay.com, which offers low-price hotel booking at Mediterranean locations.
As Neil Perkin says (MW June 12), consumers want to be entertained by advertising and they’re miffed that they’re not. A big chunk of those same consumers magically transform from business-to-consumer to business-to-business targets somewhere between their homes and offices, and if the poor quality of consumer advertising annoys them, the excruciatingly dull B2B stuff […]
The Office of Fair Trading is investigating a complaint by Swedish Match that Imperial Tobacco has committed market abuses in the sale of cigarette rolling papers…
The Crown Estate is seeking a sponsor for London’s Regent Street Christmas lights, which as landlord it co-funds with tenants through the Regent Street Association.