SP Active has been appointed to run JVC’s sporting programme, which is mainly based around the development of third-party relationships for the Euro 2004 championships. JVC is one of five major sponsors of the event.
Heinz has launched tomato ketchup in an upside-down bottle, designed to improve convenience. Tomato Ketchup Top Down will be supported by a &£4m advertising campaign.
Marketing guru Ted Levitt has been criticised for overestimating the rise of global brands. But that wasn’t what he meant at all, contends Alan Mitchell
McDonald’s is poised to appoint Partners BDDH to its £6m children’s advertising business after a four-way pitch against BMP DDB, HHCL/Red Cell and Soul.
Hoover Candy Group is seeking a marketing director for its newly created major domestic appliances division following a reorganisation of the company. The group has also created a small appliances division, which will be headed by UK sales and marketing director Joe Grech. The marketing role for the major domestic appliances division, which includes the […]
Walkers Snacks offers text messages as on-pack promotional prizes
Unsolicited junk e-mails are an ever-increasing problem and, according to recent reports, account for a staggering 40 per cent of e-mail traffic. Such mailings erode consumer confidence in e-commerce at a time when governments worldwide are working to increase e-business. A global fight against the spread of junk e-mail is now taking place. In the […]
Umbrella branding is increasingly used by companies as a way of boosting consumer confidence and reducing advertising spend. But housing all brands under one roof can alienate customers too. By Caroline Parry
Guardian Newspapers is appointing ad manager for The Guardian Chris Pelekanou as head of display across both The Guardian and The Observer. Chris Willis, ad manager for The Observer, is leaving to become head of magazine sales at the Mail on Sunday…
Delta Air Lines has appointed Linda Spina as marketing specialist for the UK and Ireland, reporting to marketing director for Europe, Claudia Neuhoff.
…The Government has included suggestions by the Newspaper Society for changes in the law on lotteries and prize competitions in its proposed reforms.
The Advertising Association (AA) and the Institute of Practitioners in Advertising (IPA) have slammed European Commission proposals to outlaw gender discrimination in advertising. The proposal is likely to include stereotypical advertising, such as the offer of cheaper insurance rates for women. The directive is the brainchild of Anna Diamantopoulou, commissioner for employment and social affairs. […]
Creative Partnership Marketing has been appointed to deliver the first safety campaign for the recently established Rail Safety and Standards Board. The campaign will be piloted in the North-west, with Everton and Liverpool football clubs as campaign partners.
Affiliate marketing is experiencing a boom as e-tailers see its worth
Littlewoods Gaming is to launch the first raft of interactive iTV gambling games, which is expected sometime in the autumn. The company has appointed creative agency The Clinic to work on a project-by-project basis on its interactive TV betting and online gaming service division Littlewoods Game On. Littlewoods Game On, which is owned by Sportech, […]