Troubled package holiday company MyTravel has been censured by the Advertising Standards Authority (ASA) for making misleading claims offering customers “guaranteed free child places” and “no flight supplements.” The ad has attracted complaints from rival TUI UK and members of the public. The ASA has asked MyTravel not to use the headline “no flight supplements”, […]
Coca-Cola Great Britain is planning a £5m relaunch of Lilt tropical fruit drink in an attempt to capture a younger, urban market.
Staffordshire Building Society is to rebrand as ‘The Staffordshire’ following its merger with Portman Building Society. The merged company will be known as the Portman Building Society, but its Staffordshire branches will retain their branding. Compulsory redundancies are not expected.
Sainsbury’s has signed a three-year deal with The Football Association to be the ‘Official England Supermarket’, guaranteeing a presence for England merchandise in its stores. It is also sponsoring the under-11’s English Schools Football Association.
Federal Express has awarded its European advertising account, estimated to be worth £30m, to Vallance Carruthers Coleman Priest (VCCP) following a four-way pitch. The agency beat off competition from Bartle Bogle Hegarty, Campbell Doyle Dye and Abbott Mead Vickers. BBDO, the UK incumbent. The BBDO network is the incumbent on the European, Middle Eastern and […]
GM Daewoo has promoted its managing director of Nordic and Ireland regional business Patricia Messar to European director of brand and marketing. She replaces Janet Eckhoff, who returned to General Motors’ US headquarters in February (MW February 20). Last year, Eckhoff oversaw the reappointment of DFGW as the company’s lead creative agency for Europe and […]
Euro RSCG Wnek Gosper has created a £7m TV and print advertising campaign for De Witt’s Witch, which is being repositioned as a natural skin care brand rather than a spot treatment. The campaign will break on June 30.
Representatives from the Incorporated Society of British Advertisers (ISBA) presented their arguments to the Competition Commission yesterday (Tuesday) on the possible remedies put forward by Carlton and Granada to counter concerns that their proposed merger will reduce competition. The Competition Commission last week delayed its decision on the merger so that it can consult on […]
ITV’s advertising revenue is expected to be down by 15 per cent year on year for August, to £105m, while total TV advertising revenue is predicted to be down by more than five per cent. TV buyers believe that total TV ad revenue for the year will be down by one or two per cent.
…The Observer has secured its largest motor sponsorship, with a six-figure deal to create a launch promotion for the Lexus RX300, including sponsorship of a leisure supplement called Real Time.
When it comes to choosing brands, are humans herd creatures at heart, or do we yearn to show off our individuality? asks Alicia Clegg
Grey Worldwide has created a print and viral campaign for the new Remington Bikini Trim and Shape. The campaign breaks across women’s consumer titles on July 1.
Feather Brooksbank has retained the media planning and buying account for Strathclyde Passenger Transport after a three-way pitch against Media Shop and MediaCom (Scotland).
BDH/TBWA has created a series of shower foam fight scenes for a £2m outdoor advertising campaign to promote PZ Cussons’ Imperial Leather Foamburst Shower Gel. Using the strapline ‘Release the Lather’, the 48-sheet posters will appear across the UK and aim to capture the spirit of what Cussons says is one of the most fun […]
Twenty years on from the publication of Professor Ted Levitt’s The Globalization of Markets, it has become fashionable to knock most of the premises underlying his seminal essay. ‘Naive’ is the word most commonly employed by his critics, as we are invited to explore a commercial world characterised, not by the superbrands of a few […]