Month: July 2003

Insiders’ view of a healthy brand

Marketing Week

David Silver’s observation that good internal communication is a “business-critical area that too many organisations are not getting right” is, unfortunately, spot on for too many organisations in the UK (Survey reveals ‘inadequate’ state of internal marketing, MW July 3). While millions are spent developing and promoting brands, many companies are still under-investing in communicating […]

When the pilot loses the plot

Marketing Week

The strike by BA staff at Heathrow was an outward sign of the turmoil in which BA has found itself in recent years and an illustration that a company as dependent on customer-facing staff as airlines are can’t afford to alienate those workers.

Us appointed by Flextech Television

Marketing Week

Us, the creative agency, has been appointed by Flextech Television to produce a campaign to promote its Cruel Holiday series on its teen channel Trouble. The campaign will involve the entire channel being rebranded for a month with a ‘cruel’ theme. The rebrand will include brand idents.

GWR hunts first group marketer

Marketing Week

GWR Group, the owner of the UK’s biggest national commercial radio station Classic FM, is seeking its first group marketing director. The decision to make the appointment comes after the departure of marketing director of GWR’s local stations, Colin Dudgeon. The new marketer will not directly replace Dudgeon, who has left to join below-the-line agency […]

EMAP Performance appoints Vikki Timmons

Marketing Week

EMAP Performance has appointed Vikki Timmons as head of marketing for television across its seven music channels, which include The Box and Smash Hits!. She joins from the Disney TV Channel, where she was marketing manager for Disney EMEA.

Grey lands £10m Air Miles brief

Marketing Week

Air Miles, which is transforming itself from a loyalty scheme into a broader travel service brand, has taken its £10m advertising and below-the-line business from TBWA/London and handed it to Grey London ahead of its relaunch. The relaunch of Air Miles will take place later this year. The £10m figure represents a doubling of spend […]

Millennium Stadium

Marketing Week

Hidden in a news story about the Millennium Stadium last week (MW last week) was the following statement from WRU head of marketing Gwyn Thomas: ‘We are also looking at 241 other activities that could be held here, including cricket, windsurfing, rallying, boxing and music.’ The Diary has always had an interest in sport, but […]