M&C Saatchi has created an advertising campaign for mobile phone retailer The Link. An evolution of its Powered by Knowledge campaign, the latest creative work, which breaks on July 4 on ITV and Channel 4, will carry the message ‘we know how to save you money’.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.