Aston Villa starts hunt for head of marketing

Aston Villa Football Club is looking for a head of marketing following the resignation of Kate Linnel.

Linnel, who leaves the club in October, has decided to quit Aston Villa without a job to go to because of family commitments and a desire to move further south. She has been with the club for three years.

Linnel says she will look for another job in sports marketing. Before joining Aston Villa, Linnel was head of marketing services at the Benetton Formula One team.

Her decision to leave comes at a time when Aston Villa is revamping its marketing and consumer services department. The club is to appoint Nicola Keye to the newly created position of consumer sales manager in August to work alongside the head of marketing.

Keye will lead a strategy to develop the club’s customer relationship management, including better profiling of Aston Villa supporters, using the club’s database. The position of commercial manager held by Abdul Rassid will not be affected by the reshuffle.

Linnel says: “The marketing strategy will be more consumercentric in future, leveraging our customer base to increase ticket and merchandising sales.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here