Homebase appoints new project head

GUS-owned Homebase has appointed Clive Briscoe – the former marketing director of the holding company’s home shopping business, which was recently sold to the Barclay brothers – as marketing projects manager.

Briscoe’s arrival at the DIY retailer comes just as Andrea Preducov, its head of brand marketing, is leaving.

A Homebase spokeswoman denies that Briscoe has been brought in to replace chief marketer Preducov, who resigned in April for personal reasons (MW May 1). “He has been brought in to help Homebase with marketing projects,” she says. “He has nothing to do with the brand marketing team.”

Briscoe, a former marketer at Carlsberg-Tetley, will report to Homebase managing director Paul Loft.

Briscoe’s position at GUS’s home shopping arm ARG Equation, which includes brands such as Kays and Great Universal, was brought into doubt when the business was sold to the Barclay brothers, owners of the Littlewoods catalogue, in May (MW May 29). At the time it was unclear whether Briscoe and the 200-strong marketing team would retain their jobs at ARG Equation, which has been renamed Shop Direct Group.

One of Preducov’s final duties was to oversee a media review which resulted in the consolidation of Homebase’s &£21m buying account with the &£21.4m buying account of sister GUS brand Argos into MindShare (MW last week). PHD has retained the media planning business for Homebase.

The review was triggered by the acquisition of Homebase last year by GUS.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here