Ofcom chief executive Stephen Carter
Ofcom chief executive Stephen Carter, speaking at the Incorporated Society of British Advertisers’ lunch, has made it clear that the interests of advertisers will be taken on board by the new regulator.
Ofcom chief executive Stephen Carter, speaking at the Incorporated Society of British Advertisers’ lunch, has made it clear that the interests of advertisers will be taken on board by the new regulator.
In his article “Brand targeting rules were made to be broken” (MW June 12), Alan Mitchell quite rightly highlights the imaginative thinking that has helped to give retailers an advantage over many of the more leaden-footed packaged goods brands. However, the suggestion that marketing skills and originality of thinking account exclusively for this success misses […]
Perennially ailing MG Rover has dropped brand-building in favour of price-led sales tactics. With a new, inexperienced marketing boss at the wheel, is this just another chapter in the car maker’s long decline? asks John Stones
MediaCom, ZenithOptimedia, OMD and another agency are shortlisted for Electrolux’s consolidated planning and buying business. The pitch will take place later this summer.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.