Ofcom chief executive Stephen Carter

In his article “Brand targeting rules were made to be broken” (MW June 12), Alan Mitchell quite rightly highlights the imaginative thinking that has helped to give retailers an advantage over many of the more leaden-footed packaged goods brands. However, the suggestion that marketing skills and originality of thinking account exclusively for this success misses […]

MediaCom, ZenithOptimedia, OMD and another agency are shortlisted for Electrolux’s consolidated planning and buying business. The pitch will take place later this summer.