VisitScotland looking for advertising agencies
VisitScotland is looking for advertising agencies to develop campaigns for the US and Europe, excluding the UK. The tourist body’s UK incumbent is 1576.
VisitScotland is looking for advertising agencies to develop campaigns for the US and Europe, excluding the UK. The tourist body’s UK incumbent is 1576.
In his piece on Heinz Dinner Doctors (MW June 19), Torin Douglas’s comment that advertiser-funded programming hasn’t grown as fast as many expected is to an extent true (if not in the US), but the cause is perhaps not ITC regulation, but concerns among all parties about programme quality and credibility. However, we are now […]
European Commissioner Anna Diamantopoulou’s campaign to end sexism in advertising could have some serious side-effects, says Sonoo Singh
CNN claims that it is the leading television news provider in Europe, according to the latest European Media & Marketing Survey, published annually. It has recorded its highest monthly reach to date of 34.1 per cent…
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?