Campaign to highlight dangers of smoking near children
The Government is launching a TV campaign warning adults of the health dangers of smoking near children.
The Government is launching a TV campaign warning adults of the health dangers of smoking near children.
EMAP Performance is scaling back its interactive team to focus on digital radio, ticketing and mobile content. The Q, Kerrang! and Smash Hits! sites will no longer carry advertising and some redundancies are expected to follow.
The Wrigley Company has appointed AAH Pharmaceuticals marketing director Ian Bray as its most senior marketer after promoting Gharry Eccles to managing director for the UK and Ireland. Bray, who takes over the role on July 28, will oversee the chewing gum giant’s £16m marketing budget and is expected to continue the programme of product […]
Edge Communications has created a direct marketing campaign for the Conservative Party, highlighting Tony Blair’s ‘tax lies’.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.