Carlson wins Hyundai direct marketing brief

Korean car marque Hyundai has awarded its multi-million pound UK direct marketing account to Carlson Marketing Group after a four-way pitch.

Dunnhumby Cinnamon and WWAV Rapp Collins also pitched, but incumbent Clark McKay & Walpole withdrew during the selection process.

The review was overseen by marketing director Jim Campbell, who joined the company last year. He was previously global marketing director for Rolls Royce.

Carlton already handles the below-the-line account for Hyundai in the US.

Last year Hyundai moved its US advertising account out of Bates – a decisive factor in the downfall of parent Cordiant Communications (MW January 31, 2002). Hyundai UK claims it has no immediate plans to review its creative account with Leagas Delaney or its media and planning account with PHD.

Hyundai reviewed its dealer marketing in June and, along with Rees Bradley Hepburn, set up a dedicated company called Hyundai Dealer Marketing Services to look after the business.

Last year the company introduced five-year transferable warranties for its entire range of cars (MW August 8, 2002). This month it launched the Terracan luxury 4×4 in the UK (MW last week), having earlier this year introduced the Getz supermini model to favourable reviews.

The UK distribution company for Hyundai is owned by the RAC. DaimlerChrysler and Mitsubishi both have minority stakes in parent company Hyundai Motor Company.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here