Celador International promotes head of marketing and consumer products
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
Oxo, the stock-cube range owned by Campbell Grocery Products, is launching a £3.5m campaign featuring the new Oxo family.
RudaizkyRyan has developed a campaign for T&T Beverages which plays on the soft drinks’ sponsorship of the original PopStars: The Rivals series. The campaign strapline is ‘Had enough of pop?’ and it pokes fun at manufactured pop stars.
This week: marketing on the defensive; or how Kraft, the food company, and Orange, the mobile telephone network, tried to make the best of a bad situation. There is no doubt Kraft has acted smartly in coming out with a public mea culpa on the issue of obesity. By doing so, and by proposing remedial […]
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.