Edge Communications creates direct marketing campaign for Conservative Party
Edge Communications has created a direct marketing campaign for the Conservative Party, highlighting Tony Blair’s ‘tax lies’.
Edge Communications has created a direct marketing campaign for the Conservative Party, highlighting Tony Blair’s ‘tax lies’.
Abbott Mead Vickers.BBDO has created a £2m TV campaign for Scotch whisky Famous Grouse to support the brand’s status as an exclusive supplier to The Open Championship.
ZMTV, the specialist TV sales house run by Gerry Zierler, claims that according to a UK South Asian TV Report produced by Continental Research, 70 per cent of the South Asian UK population viewing multi-channel TV watch dedicated Asian-specific channels, and almost three-quarters of those tune into the ZMTV channels.
The Independent Television Commission is investigating 147 complaints over a Toyota Corolla ad created by Saatchi & Saatchi. The ad depicts a ‘key party’ at which an overweight woman selects the keys of the car, to the men’s horror.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.