Interbrew marketing boss given wider role

Belgian brewer Interbrew has promoted its global marketing chief Brent Willis to the new role of chief commercial officer, as predicted exclusively in Marketing Week last week.

The chief marketing officer will step into his new role, which also encompasses sales, on September 1. He will continue to oversee marketing.

The move comes just five months after the brewer appointed Cadbury Schweppes chief operating officer John Brock as its chief executive. Last week, chief operating officer Jerry Fowden’s role was eliminated as part of a management reshuffle. Fowden will instead take on responsibility for Interbrew’s European operations. The shake-up also resulted in the departure of chief financial officer Luc Missorten.

Interbrew UK has also realigned its board structure and promoted UK and Ireland regional president Stewart Gilliland to the position of zone president for Canada. He will be replaced by Interbrew US president Steve Cahillane.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here