Maher Bird Associates
Maher Bird Associates has created a press campaign for the August launch of the Smart special edition city-coupé, the Brabus. The campaign runs in men’s magazines and the motoring press.
Maher Bird Associates has created a press campaign for the August launch of the Smart special edition city-coupé, the Brabus. The campaign runs in men’s magazines and the motoring press.
E! Networks, a producer and distributor of entertainment news, has appointed Claire Kirkland, a former head of marketing at Flextech Television, as director of marketing and operations for Europe, Middle East and Africa.
EMAP Performance is scaling back its interactive team to focus on digital radio, ticketing and mobile content. The Q, Kerrang! and Smash Hits! sites will no longer carry advertising and some redundancies are expected to follow.
The National Magazine Company (NatMags) is launching a shopping magazine titled shop! next month. The handbagsizes glossy will hit the shelves on August 8 and will be sold with the September issue of Company. The second issue of the magazine will follow in spring next year, with a view to launching shop! as a regular […]
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.