Maher Bird Associates
Maher Bird Associates has created a press campaign for the August launch of the Smart special edition city-coupé, the Brabus. The campaign runs in men’s magazines and the motoring press.
Maher Bird Associates has created a press campaign for the August launch of the Smart special edition city-coupé, the Brabus. The campaign runs in men’s magazines and the motoring press.
E! Networks, a producer and distributor of entertainment news, has appointed Claire Kirkland, a former head of marketing at Flextech Television, as director of marketing and operations for Europe, Middle East and Africa.
EMAP Performance is scaling back its interactive team to focus on digital radio, ticketing and mobile content. The Q, Kerrang! and Smash Hits! sites will no longer carry advertising and some redundancies are expected to follow.
The National Magazine Company (NatMags) is launching a shopping magazine titled shop! next month. The handbagsizes glossy will hit the shelves on August 8 and will be sold with the September issue of Company. The second issue of the magazine will follow in spring next year, with a view to launching shop! as a regular […]
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.