Microsoft appoints Oracle
Microsoft has appointed Oracle marketing communications director Alison Bournat as UK marketing services manager. She left Oracle last week to take up her new position and will report to marketing director Nicky Barley.
Microsoft has appointed Oracle marketing communications director Alison Bournat as UK marketing services manager. She left Oracle last week to take up her new position and will report to marketing director Nicky Barley.
Leagas Delaney has created a £2m poster, press and cinema campaign for SAB Miller’s Pilsner Urquell brand. Media buying is through Mediaedge:CIA.
Coca-Cola Great Britain & Ireland (CCGB) has appointed marketing director Charlotte Oades as commercial director, giving the role more of a marketing focus.
3 UK has confirmed the appointment of Graeme Oxby as marketing director. Oxby joined 3 in November 2001 as director of consumer marketing. He replaces Lisa Gernon, who is stepping down from the full-time role.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?