NatMags to launch ‘handbag sized’ shopping magazine

The National Magazine Company (NatMags) is launching a shopping magazine titled shop! next month. The handbag- sizes glossy will hit the shelves on August 8 and will be sold with the September issue of Company.

The second issue of the magazine will follow in spring next year, with a view to launching shop! as a regular monthly from the autumn.

Publisher Justine Southall says: “There is no magazine out there for women that provides the breadth of content that shop! will. With 100 pages, 88 of which are editorial, the advertising-editorial ratio is enormous. We have consciously up-paged the editorial content, while providing the most comprehensive guide to the high street.”

Three years ago, rival Dennis Publishing launched PS, a shopping title that folded almost a year after its launch because of poor circulation. Paragon Publishing’s Shop @Home, another monthly shopping magazine, was shut down in 2001.

Last week NatMags announced the closure of its home interests title Your Home, following a decline in advertising revenues and copy sales (MW last week). The title was acquired when the company bought German publisher Gruner & Jahr three years ago, along with women’s weekly Best and the monthly title Prima (MW July 20, 2000).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here