The Observer to publish second free travel magazine

…The Observer will publish a second free travel magazine in September after the success of its first travel supplement in January.

By Marketing Week 10 Jul 2003 12:00 am

The Observer will publish a second free travel magazine in September after the success of its first travel supplement in January. The publication will be a 68-page tabloid-sized glossy magazine and will be supported with advertising.

Foot in his mouth, he still speaks with silver tongue

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Silvio Berlusconi’s ‘joke’ illustrates the difficulty involved in creating multilingual institutions. At least we have one language in common – money. By George Pitcher

Beers change lane and revert to sport

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In recent years, beer brands have concentrated on music sponsorship. But a shift in focus back to the sporting arena is emerging, says Daniel Thomas

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Cheap modular stands or more expensive custom-built ones? Exhibitors at trade shows are faced with this dilemma, but which represents the best value for money? By Ian Whiteling

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While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.

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Primark bolsters brand investment as it looks to ‘go beyond’ price, product and stores

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The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.

The Observer to publish second free travel magazine

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