TV campaign for Fiat Stilo
Leo Burnett has created a TV campaign for the Fiat Stilo which breaks this week. It takes a tactical approach, to promote the high equipment levels for the Stilo, which has had disappointing sales so far.
Leo Burnett has created a TV campaign for the Fiat Stilo which breaks this week. It takes a tactical approach, to promote the high equipment levels for the Stilo, which has had disappointing sales so far.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.