Wickes promotes head of marketing in shake-up

Wickes, the DIY retailer that is part of the Focus Wickes Group, has undergone a restructure, which has resulted in the promotion of marketing director Colin Ball to a group position as commercial services director.

Trading director at Wickes, Jeremy Bird, becomes marketing director for the Wickes brand.

The restructure comes at a crucial time for the group, which is the second biggest DIY retailer in the UK after B&Q, with13.8 per cent of total DIY sales, according to a report from Verdict Research published last year.

Owned by Duke Street Capital and Apax Partners, Focus Wickes was last year forced to postpone a flotation following stock market turmoil. Shortly afterwards, rival Homebase, which had also been expected to float, opted for a trade sale to GUS instead.

With an improvement in the market this year there has been speculation that Focus Wickes will resurrect plans to float. But earlier this month news broke that the retailer is to launch a &£250m bond issue to fund the expansion of the Wickes chain by about 70 stores in the next three years to about 220. It is understood that the structure of the bond issue will preclude a float for the next year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here