Dutton Merrifield appointed to work for The Number 118 118
Dutton Merrifield, the design and branding agency, has been appointed to work for new directory enquiries service The Number 118 118…
Dutton Merrifield, the design and branding agency, has been appointed to work for new directory enquiries service The Number 118 118…
Coca-Cola is being investigated by US federal prosecutors over allegations of inflated sales through fraudulent marketing and improper accounting. The claims have been made by a former employee and Coca-Cola says it will co-operate with the inquiry.
Fujitsu Siemens has appointed Garry Owen to the post of head of enterprise marketing as part of a restructure in its UK operation. Owen previously held the position of head of enterprise business product management for Europe, the Middle East and Asia at IT rival Dell, which he left in February. He is the second […]
Wesleyan Assurance Society has appointed John King as its first director of group marketing and direct sales. King says he will complete a fundamental review of the society’s marketing strategy before turning his attentions to advertising agencies. Rees Bradley Hepburn and Parenthesis are currently the only agencies the company works with. King says he hopes […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.