John Ayling wins slew of media briefs

Independent media agency John Ayling & Associates has scooped a number of accounts worth several million pounds, including business from the New Look fashion chain.

Independent media agency John Ayling & Associates has scooped a number of accounts worth several million pounds, including business from the New Look fashion chain.

High street fashion chain New Look has appointed John Ayling as its first media agency. The agency will handle media planning and buying for two separate projects – the launch of the chain’s new flagship store on Oxford Street, London; and the introduction of menswear, which is being trialled in selective New Look stores.

The strategy for the menswear initiative is being handled by Prospero, a business consultancy division of design agency 20/20. Michaelides & Bednash is developing the brand positioning for the flagship store. The company has not revealed how much it is spending on marketing these initiatives.

John Ayling has also been handed the &£1m account for the launch of Roberts Radio’s range of DAB digital radios. Roberts is the first major manufacturer to begin large-scale production of digital radios in the UK and a press campaign, created by HDM Agency, breaks this autumn.

In addition, the agency has won the media buying account for Wines of South Africa’s &£500,000 generic consumer campaign, which will appear in upmarket publications to support a national retailer promotion. TMDP Marketing is devising the campaign.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here