Liquorice appointed by Epicure
Liquorice, the marketing agency, has been appointed by canned and jarred food brand Epicure, owned by Petty, Wood & Co, to redesign the packaging of its products.
Liquorice, the marketing agency, has been appointed by canned and jarred food brand Epicure, owned by Petty, Wood & Co, to redesign the packaging of its products.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.