L’Oréal is to extend its Garnier Fructis haircare range in July with Sleek & Shine Fortifying shampoo and conditioner, and Sleek & Shine Weightless Smoothing Serum.
L’Oréal is to extend its Garnier Fructis haircare range in July with Sleek & Shine Fortifying shampoo and conditioner, and Sleek & Shine Weightless Smoothing Serum. The launch will be supported by an &£8m marketing campaign including TV, press, PR and sampling.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.