NME to launch daily chart show with MTV2
NME, the IPC-owned weekly music newspaper, is launching a daily chart show with MTV2. It will be compiled by viewers voting for their favourite songs.
NME, the IPC-owned weekly music newspaper, is launching a daily chart show with MTV2. It will be compiled by viewers voting for their favourite songs.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.