Smash Hits! signs up Simple skincare brand as sponsor
Smash Hits! has signed up Accantia’s Simple skincare brand as a sponsor. The deal includes sponsorship of a gossip column, as well as the Smash Hits! pop music tour.
Smash Hits! has signed up Accantia’s Simple skincare brand as a sponsor. The deal includes sponsorship of a gossip column, as well as the Smash Hits! pop music tour.
Independent media agency John Ayling & Associates has scooped a number of accounts worth several million pounds, including business from the New Look fashion chain.
Yoplait Dairy Crest has launched a range of fromage frais desserts using children’s TV characters The Fimbles. Fimbles Fruit Finders will be in store from mid-July.
It has long been the cry of marketers that there should be more of their ilk holding board-level positions. But despite all the noise, there were just eight companies within the FTSE 100 with marketers on their main boards – BP, Imperial Tobacco Group, Mitchells & Butlers, Morrisons, Rentokil Initial, Safeway, Tesco and mmO2 – […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.