The bottom’s fallen out of Brit bravado

This country’s truly gone to the dogs. Time was, all you had to do was mention the Romans and everyone within earshot would strip naked and paint themselves blue, before rushing down the nearest hill ululating wildly and waving axes.

These days, according to a survey by Corel, most of us won’t even strip off to let someone else paint us. A meagre eight per cent of Britons would pose naked for a painting. As befits the traditional warrior image, men are three times as likely as women to agree to drop their drawers and be drawn, and the young and vigorous would be more at ease before the easel.

There are some surprising regional variations, however: not known for their demonstrative nature, Yorkshiremen are all too willing to whippet all out for the sake of art, but despite the fact (if you believe Mel Gibson) that they were disrobing and enwoading well into the 13th century, the Scots are extremely reluctant to let the world see their neeps and tatties. Perhaps there’s less than we thought beneath those kilts…

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here