Tories launch credit cards for members

Royal Bank of Scotland (RBS)-owned Churchill Insurance Group has teamed up with the Conservative Party to launch a Conservative Party credit card.

The card, which will be available to the party’s 90,000 members, will be unveiled on July 17 by Conservative Party chairwoman Theresa May.

The Tories have also teamed up with breakdown service RAC and internet service provider BT Openworld to offer discounts to members.

A spokeswoman for the party says: “This will be our first major comprehensive package of affinity deals. We will offer our supporters and members special deals on credit cards, internet access, roadside assistance and insurance. These deals will save supporters money and help to broaden the party’s fundraising and membership base.”

Earlier this month, Tory leader Ian Duncan Smith launched a direct marketing campaign, taking a swipe at Tony Blair’s “tax lies”. It used a picture of the Prime Minister as Pinocchio. The campaign was created by Edge Communications (MW July 10).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here