TV and radio campaign for Sneak

Mother has created a TV and radio campaign for EMAP’s weekly teen gossip title Sneak. The month-long campaign breaks on July 20 and will introduce a phone booth which will appear in shopping malls around the country where readers will be offered bits of gossip from the latest copy of the magazine. A series of cameras will be hidden in the Sneak Phone Booths to capture the instant reactions to the ‘hottest gossip in town’. The TV ad has been directed by Jason Collier, who has directed music videos for artists such as Moby and Mel C. The campaign will also be supported by a retail marketing initiative across UK high street and independent stores. Retailers will be receiving Sneak-branded goods including a fan, cool bag and point of sale material. Media is bought by Starcom Motive.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here