BT appoints Perspectives Red Cell
Perspectives Red Cell has been appointed by BT to create a new brand identity for its Defence Fixed Telecommunications Service.
Perspectives Red Cell has been appointed by BT to create a new brand identity for its Defence Fixed Telecommunications Service.
In his letter (MW July 10) defending Orange’s current campaign, Joe Craggs’ exhortation to get Orange trainers out of the stores to show customers what is possible was well-made. In fact, Orange is already running a nationwide roadshow to support the phone trainers advertising campaign. As lead creative agency on the project, TRO has identified […]
Joe Craggs (MW July 10) has a valid point, in that Orange is right to try to gain incremental revenue by encouraging more existing customers to use more of Orange’s services more of the time. It is Orange’s selection of media that is more deserving of criticism. Why use expensive above-the-line media when Orange already […]
Trinity Mirror chief executive Sly Bailey, is expected to announce a swathe of job cuts from the newspaper group’s advertising, administration and distribution departments when she delivers the results of her strategic review next Thursday (July 31).
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.