Channel 4 appoints Ramp Industry
Ramp Industry, the communications and research agency has been appointed by Channel 4 to carry out research into emergent trends in youth TV and TV advertising.
Ramp Industry, the communications and research agency has been appointed by Channel 4 to carry out research into emergent trends in youth TV and TV advertising.
Redwood lost Centrica-owned AA’s magazine publishing account to John Brown Publishing (now called John Brown Citrus Publishing) in 2001 and not Forward as reported in MW last week. JBCP lost the account recently to Forward.
Heineken UK is to take direct responsibility of Amstel beer following the end of the licensing agreement for the brand between the Dutch brewing group and cider company Bulmers.
Having read Joe Craggs’ intelligent letter (MW July 10), I feel compelled to stick my oar into the debate. When at WWAV Rapp Collins, I worked on the launch of Orange with Larry Barker and Will Harris at WCRS and with the chaps at Wolff Olins. This, naturally, was tremendous fun and I look back […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.