Electronic Arts raises Euro boss to world role

Electronic Arts (EA), the world’s biggest video games publisher, has promoted marketing director for northern Europe Jon Rissik to director of worldwide marketing and operations.

Rissik will report to vice-president of publishing support Steve Seabolt and will be based at EA’s headquarters in San Francisco.

Rissik will be replaced as marketing director for northern Europe by Roy Meredith, previously UK studio marketing director. Meredith will report to Paul Jackson, northern region vice-president and managing director. Tracey Bunce will continue in her current position of UK marketing manager but will now report to Meredith.

These are the first major marketing changes atEA since Clive Downie was appointed as European marketing director for EA Canada Studios in December (MW December 5, 2002). Downie reports to Jonathan Bunney, senior director of product marketing for Europe.

EA’s biggest release this year will be its FIFA Football 2004 game, due out at the end of October. Last August, EA appointed Wieden & Kennedy Amsterdam to promote its FIFA Football 2003 title. EA picked Wieden & Kennedy over its usual creative agency, Odiorne Wilde Narraway & Partners, because it wanted an agency with experience in advertising brands associated with football.

EA’s other big gaming titles include Harry Potter, Lord of the Rings and the Sims range.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here