Learn sales drivers have hit the road

In his letter (MW July 10) defending Orange’s current campaign, Joe Craggs’ exhortation to get Orange trainers out of the stores to show customers what is possible was well-made.

In fact, Orange is already running a nationwide roadshow to support the phone trainers advertising campaign.

As lead creative agency on the project, TRO has identified 17 shopping centres as the ideal locations for Orange to meet existing and potential customers. Craggs rightly points out that customers have no incentive to walk into a store, so the selected locations are all in close proximity to an Orange retail outlet. Specially trained staff give demonstrations within a custom-designed Orange environment and are helping people find the range of services and information available to them through their phone.

The above-the-line strapline, “We’ll Show You How”, is featured graphically on display units and underlines the message that Orange phone trainers can teach customers more about their phones.

Michael Wyrley-Birch

Client services director

TRO

Old Isleworth

Middlesex

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here