Spirit wins charity account
Spirit has won the Trees for Cities charity account to create a global advertising campaign promoting tree-planting in urban areas. So far five cities have signed up, including Manchester, Addis Ababa, and Bucharest.
Spirit has won the Trees for Cities charity account to create a global advertising campaign promoting tree-planting in urban areas. So far five cities have signed up, including Manchester, Addis Ababa, and Bucharest.
Joe Craggs (MW July 10) has a valid point, in that Orange is right to try to gain incremental revenue by encouraging more existing customers to use more of Orange’s services more of the time. It is Orange’s selection of media that is more deserving of criticism. Why use expensive above-the-line media when Orange already […]
Britvic Soft Drinks has handed the £6m advertising account for its Robinsons soft drink brand to Bartle Bogle Hegarty (BBH).
The Daily Telegraph is one of the sponsors of the Rip Curl Boardmasters surf and skate festival in Newquay, Cornwall. The sponsorship includes a holiday weekend prize draw in association with Nokia, to be carried inside the newspaper.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.