28 agencies appointed to BBC’s design roster
Wolff Olins, Attik and Lambie Nairn are among the 28 agencies appointed by the BBC to its design roster to work on TV channel branding.
Wolff Olins, Attik and Lambie Nairn are among the 28 agencies appointed by the BBC to its design roster to work on TV channel branding.
British American Tobacco has posted a 25 per cent drop in pre-tax profits in the first half of 2003, after the group took a &£279m charge for restructuring its businesses in the UK and Canada. Last month, BAT said it would close its Darlington factory with the loss of 490 jobs.
David Silver’s observation that good internal communication is a “business-critical area that too many organisations are not getting right” is, unfortunately, spot on for too many organisations in the UK (Survey reveals ‘inadequate’ state of internal marketing, MW July 3). While millions are spent developing and promoting brands, many companies are still under-investing in communicating […]
Tryton Foods has appointed Soul to the £1.5m account for frozen food brand Aunt Bessie’s. It is not known which agencies Soul pitched against to win the account.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?