Book Tokens rebranding for first time in 72 years
Book Tokens is rebranding for the first time in 72 years and being relaunched as National Book Tokens.The scheme took £30m last year.
Book Tokens is rebranding for the first time in 72 years and being relaunched as National Book Tokens.The scheme took £30m last year.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.