Bulmers marketer set to quit after S&N takeover

Bulmers group marketing director Jon Eggleton is understood to be leaving the company, following Scottish & Newcastle’s acquisition of the cider maker in April. It is believed that Eggleton is not interested in relocating to Scotland, where the S&N-owned Scottish Courage marketing team is based.

One insider says: “I cannot see how Eggleton will be integrated within the Scottish Courage marketing team, unless he is interested in running a specialist cider team in the consumer marketing division.” The Scottish Courage marketing team is headed by Tony McGrath.

“Eggleton has been overseeing the integration of Bulmers into the S&N business, and S&N would like to retain his specialist skills in the business and tap into his commercial background,” the insider adds.

Eggleton is a former accountant, who began his marketing career at Sterling Health. He then spent eight years with Guinness Great Britain, becoming marketing controller, before moving to Singapore as director of marketing Asia Pacific.

He joined Bulmers in 1999 as the UK marketing director (MW September 9, 1999). In May, Eggleton was given the new role of international director. He recently appointed Leo Burnett to handle Bulmers’ &£8m ad account (MW June 12).

However, Eggleton denies that he is leaving the company. “I am not expecting a role or an opportunity within Scottish Courage, but I’m still in negotiations with S&N. Clearly Edinburgh is a long way to go, but in case of an appropriate job, relocation is not a problem,” he says.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here