Buxton campaign featuring Greg Rusedski
Publicis has created a television campaign for Buxton mineral water, featuring Greg Rusedski. The campaign is part of an &£8m support programme for the brand.
Publicis has created a television campaign for Buxton mineral water, featuring Greg Rusedski. The campaign is part of an &£8m support programme for the brand.
Last month’s e-volve (MW June 26) reported that MPs have launched an all-party “spam summit” in an attempt to combat the problem of unsolicited e-mail. But where does this leave the multi-million pound e-mail marketing industry? Legitimate e-mail marketing and spam are worlds apart. But the unfortunate fact is that they are repeatedly thrown into […]
Air Miles, which is transforming itself from a loyalty scheme into a broader travel service brand, has taken its £10m advertising and below-the-line business from TBWA/London and handed it to Grey London ahead of its relaunch. The relaunch of Air Miles will take place later this year. The £10m figure represents a doubling of spend […]
Bakery and flour milling company RHM Bread Bakeries is reorganising its marketing team around a central marketing strategy, which will affect all brands across its flour, bread and part-baked businesses. Simon Foster, plant marketing manager for Hovis, has been promoted to head of marketing for all of the Hovis brand and Paul Brixey, the former […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.