Galaxy of stars take centre stage in Adidas campaign

A galaxy of international football stars take centre stage in the latest Adidas global football campaign created by Amsterdam-based agency 180/ TBWA. The campaign, which breaks on August 1, features Real Madrid players David Beckham, Zinedine Zidane, Ra£ â¢González and Arsenal star Patrick Viera plus several others. It revolves around the idea that to win, players have to own the game. A 45-second cinema ad and 30-second TV spot come from the ball’s perspective, and look at the different methods that players use to win. A print and poster campaign highlights the individual players and relates to their own style of play – the strapline on the Beckham execution is: ‘Newton. Einstein. Beckham. Own the laws of physics and you own the game’. Media planning and buying is handled by PHD.

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


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